The Unfair Advantage
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Krátky popis
WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START
UP/SCALE UP BOOK AWARD 2021'A powerful way to think about success
as an entrepreneur.' Ali Abdaal, Productivity YouTuber, Podcaster
&,amp, Ex-Doctor'Crucial business advice that you won't get
anywhere else.' Derek Sivers, Entrepreneur &,amp, Author of
Anything You WantThis ground-breaking book exposes the myths behind
startup success, illuminates the real forces at work and shows how
they can be harnessed in your favour. The world isn't a level
playing field. Meritocracy is a myth.And if you look at those at
the top, you realise that behind every success story is an Unfair
Advantage. But that doesn't just mean your parents' wealth or who
you know. An Unfair Advantage is any element that gives you an edge
over your competition.And we all have one. Drawing on over two
decades of hands-on experience, including as the first Marketing
Director of Just Eat (a startup now worth over GBP5 billion), the
authors show how to identify your own unfair advantages and apply
them to any project. Hard work and grit aren't enough, so they
explore the importance of money, intelligence, insight, location,
education, expertise, status and luck in the journey to
success.From Snapchat to Spanx, Oprah to Elon Musk, unfair
advantages have shaped the journeys of some of the most successful
brands in the world. This book helps you too find the external
circumstances and internal strengths to succeed in the world of
business and beyond.
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