The Playbook
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Krátky popis
'This brilliantly subversive and witty book lays bare the
techniques of manipulation and disinformation that keep the rich
and powerful rich and powerful. . .A landmark book' Brian Eno'Very
funny, as satire should be, until you realise it's deadly serious'
Adam Rutherford, BBC Radio 4 Start the WeekKnowledge is power.
Which is why the rich and powerful don't want you to have it. The
Playbook is an expose of the extraordinary lengths that
corporations will go to in order to spread disinformation and deny
the scientific facts - around climate change, public health risks
and worker safety - when they don't suit their agenda.Written in
the form of a corporate handbook for tobacco, oil and
pharmaceutical company executives, it is a litany of obfuscation
techniques, denial, delays and outright lies, including: how to
recruit an academic 'expert' who is willing to compromise their
integrity (or is just short of cash), how to massage the
statistics, how to use legal and even physical intimidation against
reporters and activists, and how, just as in a casino, to keep your
customers comfortable, unquestioning, unthinking and playing along
for as long as possible. Part satire, part social history, part
guide to resistance, The Playbook is a charge sheet against the
powerful. It shows us how, by understanding the methods and motives
of disinformation campaigns, we may be able to outwit them.
Výber kníh autorov
Penguin Books ,
Jennifer Jacquet
Zobraziť všetky knihy autora
Penguin Books,
Jennifer Jacquet
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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