Package Design Book
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Krátky popis
Packaging is a&,nbsp,highly underrated art form. As the first
thing a consumer sees when looking at a product, it can make or
break a sale. Every year,
the&,nbsp,Pentawards&,nbsp,celebrate the art of the package
by recognizing the&,nbsp,world's most groundbreaking and
influential designs. Designers compete in five main categories —
beverages, food, body, luxury, and other markets — and no fewer
than 50 sub-categories.Featuring a selection of&,nbsp,hundreds
of works, this book brings together&,nbsp,Pentawards winners
from 2008 to 2016, providing a vivid demonstration of creativity in
every form of packaging. Readers will discover, through product
descriptions and plenty of images, what drives design industry
leaders and agencies behind these creations,
which&,nbsp,permeate all aspects of our everyday lives. This
well of inspiration will not just serve design and marketing
professionals, but&,nbsp,anyone with an interest in the
creative process of packaging.
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