The New Political Capitalism
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Krátky popis
The New Political Capitalism bridges the gap between the reality of
the relationship between politics and business, and the lack of
familiarity of the business community, even at the most senior
levels, with political thinking. The book demonstrates how
businesses that develop effective political antennae can enhance
their performance in the emerging age of Political Capitalism. This
new book challenges the notion that business is, or can ever be,
'apolitical'.It argues that politics - the visible reflection of
social values and cultural trends - shapes the environment in which
business operates. More and more people are becoming politicised in
the sense that they have strong views about how our societies
should function - and the role that business must play.
Socio-political issues increasingly affect purchasing decisions
with the marketplace becoming one way in which citizens express
their political identity - the rise of what some have called
'political consumerism'.Markets themselves are politically
constructed, and investors increasingly focus on corporations'
political positions - be they environmental or societal. Drawing
upon extensive research and case studies, this book weaves together
socio-political trends with business purpose, strategy and
operations. From why businesses exist at all, to the importance of
diversity, and what a company stands for, both culturally and
politically, The New Political Capitalism dissects the new
opportunities available for those businesses that can develop
effective political antennae.
Vývoj ceny
Aktuálna Ø cena knihy The New Political Capitalism je 22,33 €
Výber kníh autorov
Joe Zammit-Lucia ,
Bloomsbury Business
Zobraziť všetky knihy autora
Joe Zammit-Lucia,
Bloomsbury Business
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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