The Murdoch Method
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An exclusive, insider viewpoint on the ",Murdoch Method", from his
right-hand man and advisor, Irwin Stelzer.Rupert Murdoch is one of
the most notorious and successful businessmen of our age. Now, for
the first time, an insider within the Murdoch empire reveals the
formidable method behind the man. Irwin Stelzer, an advisor to
Murdoch for 35 years reveals what makes Rupert tick and how he grew
from humble beginnings as the owner of an Adelaide newspaper, to
becoming the head of a globe-circling enterprise worth over $50
billion.But this isn't just a straight-forward business memoir.
Rather, Stelzer explores what makes Murdoch so unique: whether that
be down to his love of taking risks, his mistrust of the
establishment, or his unconventional management style. Revealing
what really happened during Murdoch's most infamous moments,
Stelzer examines how Murdoch navigated both his success and his
failures: including his tussles with regulators, his doomed foray
into social media, his victories over trade unions, and how he
handled the fallout of the News of the World phone-hacking
scandal.Venerated, despised, admired and mistrusted, Murdoch has
left an indelible imprint on the world of business, media, and
politics. Read this engrossing account to find out how he did it.
Výber kníh autorov
Atlantic Books ,
Stelzer Irwin
Zobraziť všetky knihy autora
Atlantic Books,
Stelzer Irwin
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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