Kim Kardashian Principle
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Krátky popis
How do social media stars generate such obsession - even more than
the Hollywood A-list? And what can they teach us about making our
own ideas, products and services break through? The world's leading
authority on celebrity branding, Jeetendr Sehdev, tackles these
questions head on. Sehdev shows why successful images today - the
most famous being Kim Kardashian - are not photoshopped to
perfection, but flawed, vulnerable, and in-your-face. This total
transparency generates a level of authenticity with audiences that
traditional marketing tactics just can't touch. The Kim Kardashian
Principle reveals the people, products and brands that do it best -
from YouTube sensations like Pew Die Pie to taxi-hailing app Uber -
and proves why the old strategies aren't working. After all, in a
world where a big booty can break the internet, self-obsession is a
must-have. No posturing, no apologies, and no shying away from the
spotlight. The Kim Kardashian Principle is a fresh, provocative and
eye-opening guide to understanding why only the boldest and baddest
ideas will survive - and how to make sure yours is one of them.
Výber kníh autorov
Piatkus Books ,
Jeetendr Sehdev
Zobraziť všetky knihy autora
Piatkus Books,
Jeetendr Sehdev
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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