The FVS Atlas
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Krátky popis
Explore the ever-evolving landscape of brand identity design
with&,nbsp,The FVS Atlas – Flexible Visual Systems from
(Almost) All Over the World.Serving as the much-anticipated
follow-up to Dr Martin Lorenz’s 2021 release on the
subject?Flexible Visual Systems – The Design Manual for
Contemporary Visual Identities? this new book expands on his
foundational principles with system-based design approaches that
adapt seamlessly across various formats, channels, and messages.
Besides drawing on his expertise and extensive doctoral research at
the University of Barcelona,&,nbsp,The FVS Atlas&,nbsp,also
features real-world examples and insights from over 100 leading
designers worldwide to complement the theoretical
framework.&,nbsp,Brought to you by&,nbsp,TwoPoints.Net, the
curators and editors of the compelling variable typeface
compendium&,nbsp,On the Road to Variable&,nbsp,(2019), this
new book comprises an extensive introduction, a substantial
showcase of form-based and transformation-based
systems,&,nbsp,as well as&,nbsp,four in-depth case studies
in a Q&,amp,A format.&,nbsp,It&,nbsp,is
a&,nbsp,go-to resource for designers looking to craft
identities that extend beyond traditional approaches and media in
helping brands resonate better with their customers and stand out
from the crowd.
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