The Dip
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Krátky popis
A New York Times, USA Today, and Wall Street Journal bestsellerIn
this iconic bestseller, legendary business thinker and bestselling
author Seth Godin proves that winners are really just the best
quitters. Godin shows that winners quit fast, quit often and quit
without guilt - until they commit to beating the right Dip. Every
new project (or job, or hobby, or company) starts out fun .. .then
gets really hard, and not much fun at all. You might be in a Dip -
a temporary setback that will get better if you keep pushing.But
maybe it's really a Cul-de-Sac - a total dead end. What really sets
superstars apart is the ability to tell the two apart. Winners seek
out the Dip.They realize that the bigger the barrier, the bigger
the reward for getting past it. If you can beat the Dip to be the
best, you'll earn profits, glory and long-term security. Whether
you're an intern or a CEO, this fun little book will help you
figure out if you're in a Dip that's worthy of your time, effort
and talents.The old saying is wrong - winners do quit, and quitters
do win.
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