The Creative Shopkeeper
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Krátky popis
Despite many predictions that the internet and e-commerce would
kill the high street, independent retail is far from dead. While
big-chain high-street retailers have suffered through lack of
originality and crippling overheads, new independent retailers are
rapidly growing in number and rejuvenating neighbourhoods across
the world. Flexible, energizing pop-up shops are becoming an
increasingly popular and effective strategy not only for new
businesses but also now for established brands. To catch the
attention of busy customers passing by and build an engaging
shopping environment that stands out from the competition, the
savvy shopkeeper needs to get creative – and it needn’t cost the
earth.&,nbsp,This timely book features beautiful independent
retail spaces from around the world. It is a much-needed sourcebook
for the new breed of shopkeepers who aspire to make their presence
felt on our streets and who need ideas, tips and inspiration to
help them create a stand-out shop. Organized by themes, the book
presents a dazzling spectrum of case studies and highly imaginative
solutions for this increasingly popular area of design.Table of
ContentsProps &,amp, Icons • Navigation &,amp, Choice •
Journey &,amp, Discovery • Craft &,amp, ProcessEdit
&,amp, Abundance • Staging &,amp, Scenery • Highlights
&,amp, Lowlights • Glimpses &,amp, VisionsGestures
&,amp, Details • Digital &,amp, Graphic • Directory
Výber kníh autorov
Thames & Hudson ,
Lucy Johnston
Zobraziť všetky knihy autora
Thames & Hudson,
Lucy Johnston
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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