D&AD, The Copy Book
Knihu kúpite v
1 e-shope
od
20,85 €
Ak sa vám po kliknutí na tlačidlo "Do obchodu" nezobrazí stránka knihy vo vybranom e-shope, je potrebné vypnúť AdBlock vo vašom prehliadači pre našu stránku.
Návod na vypnutie je napríklad na adrese https://www.sme.sk/dok/20466299/ako-vypnut-adblock-na-sme-sk-whitelist.
Krátky popis
In 1995, the D&,amp,AD published a book on the art of writing
for advertising. The then best-selling book remains an important
reference work today—a bible for creative directors. D&,amp,AD
and TASCHENhave joined forces to bring you an updated and
redesigned edition of the publication. Regarded as the most
challenging field in advertising, copywriting is usually left to
the most talented professionals—often agency leaders or owners
themselves. The book features a work selection and essays by 53
leading professionals in the world, including copywriting
superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan
Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara
Nokes.The lessons to be learned on these pages will help you create
clearer and more persuasive arguments, whether you are writing an
inspiring speech, an engaging web banner or a persuasive letter.
This is not simply a “must-have” book for people in advertising and
marketing, it is also a “should-have” for anyone who needs to
involve or influence people, by webpage, on paper, or in person.
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
Naše tipy
