The Contagious Commandments : Ten Steps
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Krátky popis
Contagion may alarm doctors but marketers thrive on it. Some
concepts are so compelling you have to share them. But what makes
an idea so infectious you can't keep it to yourself? And how can
brands produce these kinds of ideas intentionally rather than by
chance?Contagious, the globally renowned intelligence resource for
the marketing industry, is dedicated to identifying and
interrogating the world's most exceptional creative trends.And in
The Contagious Commandments, Paul Kemp-Robertson and Chris Barth
condense this valuable research into ten strategic takeaways for
your own marketing revolution. Taking inspiration from disruptive
campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog,
LEGO, Kenco, and dozens more, The Contagious Commandments explores
how companies fuse creativity, technology and behavioural
psychology to achieve truly original marketing ideas that have a
positive impact on society and profits - and how your brand can
too.
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