The Complete Creative Director
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Krátky popis
Creative directors are often thrust into leadership roles with
little practical guidance. The result? Stress, costly mistakes,
missed opportunities-and sometimes, a team that's far from
inspired. As the role becomes more demanding, the need for clear,
actionable advice is more urgent than ever.The Complete Creative
Director is here to fill that gap, offering essential tools to help
you lead with confidence and creativity. This is the first
comprehensive manual for creative directors, providing
straightforward advice that you can easily incorporate into your
daily routine. It will help you understand exactly what's expected
of you as a creative and give you the confidence to meet those
expectations.You'll gain a solid grasp of best practices while
learning to adapt them to fit your unique style and personality.
The book also offers techniques for managing anxiety, so you can
approach your role with focus and authority. You'll discover how to
build strong relationships-both inside and outside your
organisation-while fostering a creative culture.Additionally,
you'll learn how to develop a thriving creative department, master
pitches, and effectively engage with the commercial side of the
business. Ultimately, this book will make you more resilient in the
face of setbacks, adaptable to constant change, and better equipped
to focus on what truly matters: delivering exceptional creative
work.
Výber kníh autorov
BIS Publishers B.V. ,
Mick Mahoney
Zobraziť všetky knihy autora
BIS Publishers B.V.,
Mick Mahoney
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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