The Cold Start Problem - Andrew Chen
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Krátky popis
A transformative guide to growing any business, from one of Silicon
Valley's most esteemed investors Financial Times Business Book of
the Month 'A true Silicon Valley insider' Wired Why do some
products take off? And what can we learn from them? The hardest
part of launching a product is getting started. When you have just
an idea and a handful of customers, growth can feel impossible.
This is the cold start problem. Andrew Chen has a solution. As a
partner at the pre-eminent VC firm Andreesen Horowitz, he has
invested in some of the world's fastest-growing companies. Along
the way, he's become one of the most renowned bloggers in tech -
hailed by Wired as a 'true Silicon Valley insider'. Now, Chen
reveals how any organisation can surmount the cold start problem.
His solution lies in the network effect: the way a service improves
as more people sign up. It means that today's leading products -
from Wikipedia to to WhatsApp - get more powerful with every
additional user. Drawing on interviews with the founders of
LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen
unpicks how to start and scale these network effects. He reveals
how to build an 'atomic network' that is just big enough to sustain
itself. He uncovers how to spot the tipping point after which
growth takes care of itself. And he explores why some big companies
manage to sustain viral network effects for years (while others
quickly stop growing). The result is a one-stop guide to scaling a
product, road-tested at some of the world's most valuable
companies.
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