The Cold Start Problem
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Krátky popis
'A true Silicon Valley insider' WiredWhy do some products take off?
And what can we learn from them?The hardest part of launching a
product is getting started. When you have just an idea and a
handful of customers, growth can feel impossible. This is the cold
start problem.Now, one of Silicon Valley's most esteemed investors
uncovers how any product can surmount the cold start problem - by
harnessing the hidden power of network effects. Drawing on
interviews with the founders of Uber, LinkedIn, Airbnb and Zoom,
Andrew Chen reveals how any start-up can launch, scale and thrive.
_'Chen walks readers through interviews with 30 world-class teams
and founders, including from Twitch, Airbnb and Slack, to paint a
picture of what it takes to turn a start-up into a massive brand'
TechCrunch'Articulates the stages that every product must go
through to be successful .. . and illustrates what companies need
to do to achieve them' Forbes
Výber kníh autorov
Penguin ,
Andrew Chen
Zobraziť všetky knihy autora
Penguin,
Andrew Chen
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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