The ABC of Typography
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Krátky popis
Typography confronts us everywhere: in books and newspapers, on
road signs, product packaging and political leaflets. It is
ubiquitous to the point of mundanity. But while the typeface might
be secondary to the message, it remains crucial to the way we
respond.Fonts spark emotions, they evoke eras and ideologies. Some,
like Edward Johnson's for the London Underground, have become
iconic. Others, like comic sans, are loathed.Each one has its own
place in history. The ABC of Typography traces 3,500 years of type,
from Sumerian pictographs, through Roman calligraphy, to Gutenberg,
the Bauhaus and beyond. Brimming with insight and anecdote, this
witty and well-informed graphic guide explores the historical,
technological and cultural shifts that have defined the look of the
words we read, as well as introducing the artists who have marked
typography's long history.
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Slovart
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