Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy
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In this explosive memoir, a political consultant and technology
whistleblower reveals the disturbing truth about the
multi-billion-dollar data industry, revealing to the public how
companies are getting richer using our personal information and
exposing how Cambridge Analytica exploited weaknesses in privacy
laws to help elect Donald Trump.When Brittany Kaiser joined
Cambridge Analytica - the UK-based political consulting firm funded
by conservative billionaire and Donald Trump patron Robert Mercer -
she was an idealistic young professional working on her fourth
degree in human rights law and international relations. A veteran
of Barack Obama's 2008 campaign, Kaiser's goal was to utilize data
for humanitarian purposes, most notably to prevent genocide and
human rights abuses. But her experience inside Cambridge Analytica
opened her eyes to the tremendous risks that this unregulated
industry poses to privacy and democracy.Targeted is Kaiser's
eyewitness chronicle of the dramatic and disturbing story of the
rise and fall of Cambridge Analytica.She reveals to the public how
Facebook's lax policies and lack of sufficient national laws
allowed voters to be manipulated in both Britain and the United
States, where personal data was weaponised to spread fake news and
racist messaging during the Brexit vote and the 2016 election. But
the damage isn't done Kaiser warns, the 2020 election can be
compromised as well if we continue to do nothing.In the aftermath
of the U.S. election, as she became aware of the horrifying reality
of what Cambridge Analytica had done in support of Donald Trump,
Kaiser made the difficult choice to expose the truth.Risking her
career, relationships, and personal safety, she told authorities
about the data industry's unethical business practices, eventually
testifying before Parliament.Packed with never-before-publicly-told
stories, Targeted goes inside the secretive meetings with Trump
campaign personnel and details the promises Cambridge Analytica
made to win. Throughout, Kaiser makes the case for regulation,
arguing that legal oversight of the data industry is not only
justifiable but essential to ensuring the long-term safety of our
democracy.
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