Stuff You Can`t Bottle
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Krátky popis
In the networked, multimedia era of Internet 2.0, the only way for
advertisers and brands to connect with the notoriously difficult
youth market is to get involved with the cultures and subcultures
that make up their world. Here, King Adz shares his unique insight
into the lives of young people across the globe. His research has
taken him to skate parks, clubs, gigs, music festivals and street
art events in Europe and North America, Brazil, Russia, China,
India, Hong Kong, South Africa and beyond. In each location, he has
talked to young people to find out what really fires them, and he
has talked to the advertising creatives who have succeeded in
connecting with them. No one can predict what youth will be into
next month, but this book shows how creatives can grab its
attention, build a relationship and crack the market.
Výber kníh autorov
Thames & Hudson ,
King Adz
Zobraziť všetky knihy autora
Thames & Hudson,
King Adz
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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