Structuring Design: Graphic Grids in Theory and Practice
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Krátky popis
In visual communication, contents are arranged, organized, and
presented. Design laws and principles that are inherent to every
medium ensure that a novel looks like a novel, an art catalog like
an art catalog, and a magazine like a magazine. This publication
offers a compact mix of explanations, practical tips, and
background information on the topic. At its center is the grid as
the most important design principle, whose function and application
are thoroughly discussed. The grid allows a consolidated approach
to a structured design like a blueprint that supports not only
faster and easier reading but also better comprehension of
information. In a second part, the author discusses the design
process itself with answers to seemingly simply questions of what
to observe when designing and the sequence of steps. Another
chapter focuses on relevant theoretical aspects such as how method
and intuition are correlated. The final section contains an
extensive glossary.
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Slovart
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Slovart
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