Streampunks : How YouTube and the New Creators are Transforming Our Lives
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Krátky popis
Something massive is shifting in the world of entertainment. Across
the planet, humans spend more of their free time watching video
than doing anything else. But increasingly it's not TV they're
watching, but online video. In 2016, Swedish vlogger PewDiePie made
a record $15 million from his YouTube videos, beating Hollywood
A-listers like Harrison Ford, Julia Roberts and Amy Adams.
Something massive is shifting in the world of entertainment. Since
its founding in 2005, YouTube has become the first and only truly
global media platform, with over a billion users worldwide. It has
changed the media industry as profoundly as the development of
radio, film and television. In Streampunks, YouTube's Chief
Business Officer Robert Kyncl gets to the heart of this creative
revolution through behind-the-scenes stories of its biggest stars -
YouTubers like Tyler Oakley, Lilly Singh, and Casey Neistat-and the
dealmakers brokering the future of media, like Scooter Braun, who
scouted 12-year old Justin Bieber on YouTube, and Vice media mogul
Shane Smith who used the platform to turn young people onto news
and current affairs. By giving anyone with a smartphone their own
TV channel, YouTube is fuelling a new creative boom. Not only is it
generating the new faces of entertainment, but also changing how
students are taught, how social issues are discussed and how small
businesses advertise and develop.
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