Smart Brevity
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Krátky popis
A WALL STREET JOURNAL AND USA TODAY NATIONAL BESTSELLER!Brevity is
confidence. Length is fear. This is the guiding principle of Smart
Brevity, a communication formula built by Axios journalists to
prioritize essential news and information, explain its impact and
deliver it in a concise and visual format.Now, the co-founders of
Axios have created an essential guide for communicating effectively
and efficiently using Smart Brevity - think Strunk and White's
Elements of Style for the digital age. In SMART BREVITY: The Power
of Saying More with Less, Axios co-founders Jim VandeHei, Mike
Allen, and Roy Schwartz teach readers how to say more with less in
virtually any format. They also share communications lessons
learned from their decades of experience in media, business and
communications.
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