Rockonomics
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Krátky popis
'An entertaining guide to economics by a former adviser to Barack
Obama that uses the lessons of the music business to explain what
is happening in the rest of the world' The Times, Books of the
Year'A key voice on a vast array of economic issues for more than
two decades' Barack Obama'An absolutely brilliant mind. The
definition of left and right brain balance' Quincy Jones 'The music
business keeps re-inventing itself (from records, to tape, to CDs
to streaming) and Alan Krueger covers all the bases. As one former
LSE student once sang: 'its only rock and roll but I like it, like
it, yes I do.' That applies to this book too' Richard Thaler, Nobel
Prize Recipient and author of 'Nudge' 'Rockonomics is entertaining,
educational and enlightening.Alan Krueger gives us a backstage tour
of the music industry - and in doing so, he creates a brilliant
metaphor for our entire economy. Highly recommended' Harlan
CobenAlan Krueger, the former chairman of the president's Council
of Economic Advisers, uses the music industry, from rock artists to
music executives, from managers to promoters, as a way in to
explain the principles of economics, and the forces shaping our
economic lives. The music industry is often a leading indicator of
today's economy, it is among the first to be disrupted by the
latest wave of technology, and examining the ins and outs of how
musicians create and sell new songs and plan concert tours offers
valuable lessons for what is in store for businesses and employees
in other industries that are struggling to adapt.Drawing on
interviews with leading band members, music executives, managers,
promoters, and using the latest data on revenues, royalties, tour
dates, and merchandise, Rockonomics takes readers backstage to show
how the music industry really works - who makes money, how the
economics of the music industry has undergone a radical
transformation during the last twenty years, and what this tells us
about our wider economy today.
Výber kníh autorov
John Murray ,
Alan Krueger
Zobraziť všetky knihy autora
John Murray,
Alan Krueger
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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