Platform Revolutin
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Krátky popis
",Platform Revolution...is not the first book on the subject. But
its clarity and fact-based analysis have made it a business
bestseller for 2016.", The European Magazine Facebook, PayPal,
Alibaba, Uber-these seemingly disparate companies have upended
entire industries by harnessing a single phenomenon: the platform
business model. Platform Revolution delivers the first
comprehensive analysis of how platforms use technology to match
producers and consumers in a multisided marketplace, unlocking
hidden resources and creating new forms of value. When a company
like Uber connects drivers with passengers, everybody wins- except
traditional taxi companies, which are scrambling to survive.
Assumptions about operations, finance, strategy and innovation all
change. Platform Revolution explores the what, how and why of this
revolution and provides the first ",owner's manual", for creating a
platform marketplace. Revealing the strategies behind some of
today's rising platforms, the authors explain how entrepreneurs-and
traditional companies- can thrive in this new world. In cases as
diverse as shoes, spices, dating, energy, home appliances and
education, Platform Revolution provides the essential guide to
unlocking the potential of an economic landscape transformed.
Výber kníh autorov
W. W. Norton & Company ,
Geoffrey G. Parker ,
Marshall W. Van Alstyne ,
Sangeet Paul Choudary
Zobraziť všetky knihy autora
W. W. Norton & Company,
Geoffrey G. Parker,
Marshall W. Van Alstyne,
Sangeet Paul Choudary
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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