Package Design
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Krátky popis
Despite their at times negative connotation, why do consumers love
packaging so much that it has turned into one of the essential
conditions for commercial success? Beyond their logistic function
of protection, packaging is not only designed to seduce the client
and to lead him/her to chose a particular product over another, but
it has also become the extension of the brand and the value it
embodies. After all, it is the materials enclosing the product,
their abundance or absence, colors, shapes and opening techniques
that consumers will approve or reject. The 116 examples chosen in
this book, be they minimalist or playful, have the same will to
resolve the equation of the function of packaging versus the
identity of the product it contains in the most original way
possible. An index with contact information of the designers is
enclosed.
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Slovart
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Slovart
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