Ogilvy on Advertising
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Krátky popis
David Ogilvy is 'The Father of Advertising' and in this new format
of his seminal classic, he teaches you how to sell anything. 'The
most sought-after wizard in the advertising business.' Times
MagazineFrom the most successful advertising executive of all time
comes the definitve guide to the art of any sale. Everything from
writing successful copy to finding innovative ways to engage people
and from identifying with your audience to the various ways to sell
a lifestyle, Ogilvy on Advertising looks at what sells, what
doesn't and why.And, in doing so, he teaches what you can do to
sell the most brilliant item of all... yourself. From a titan of
not just the advertising industry, but the business world, this
book is David Ogilvy's final word on what you're doing wrong in any
pitch and how you can finally fix it.
Výber kníh autorov
David Ogilvy ,
Welbeck Publishing Group
Zobraziť všetky knihy autora
David Ogilvy,
Welbeck Publishing Group
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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