New Retro Classic Graphics
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Krátky popis
Two books in one, a concise history of graphic design and an astute
selection of contemporary work that makes great use of past
inspiration. Reinterpreting the past never goes out of fashion. But
in a climate oversaturated with slick technologically driven
imagery, there has been a return to familiar imagery and
typography, particularly from the 20th century. Drawing on classic
examples from the history of graphic design, New Retro shows how
the past can be updated to the needs of today. The book is
organized into three distinct parts:-an introduction to retro
design and when it is appropriate to the brief • an historical
survey of graphic design including timelines of key figures,
movements and pieces that illustrate the evolution of important
styles-a large portfolio section showcasing the best international
design produced in recent years and presented by application:
editorial, packaging, identity, promotional, typography and type
design. New Retro is an essential reference book and will prove
invaluable to students, for whom much of the book’s content will be
entirely new, and to design professionals, who are always looking
for inspiration from the past. Written and presented by two design
professionals with an in-depth knowledge of international graphic
design, Dermody and Breathnach’s insightful and informative texts
and handsome layouts make New Retro an invaluable resource.
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