Navigating Ambiguity
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Krátky popis
A thought-provoking guide to help you lean in to the discomfort of
the unknown to turn creative opportunities into intentional design,
from Stanford University's world-renowned d.school. ",Navigating
Ambiguity reminds us not to run from uncertainty but rather see it
as a defining moment of opportunity.",--Yves Béhar, Founder and
CEO, fuseproject A design process presents a series of steps, but
in real life, it rarely plays out this neatly. Navigating Ambiguity
underscores how the creative process isn't formulaic. This book
shows you how to surrender control by being adaptable, curious, and
unbiased as well as resourceful, tenacious, and courageous.
Designers and educators Andrea Small and Kelly Schmutte use humor
and clear steps to help you embrace uncertainty as you approach a
creative project. First, they explain how the brain works and why
it defaults to certainty. Then they show you how to let go of the
need for control and instead employ a flexible strategy that relies
on the balance between acting and adapting, and the give-and-take
between opposing approaches to make your way to your goal.
Beautiful cut-paper artwork illustrations offer ways to rethink
creative work without hitting the usual roadblocks. The result is a
more open and satisfying journey from assignment or idea to
finished product.
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Aktuálna Ø cena knihy Navigating Ambiguity je 16,63 €
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