Mindf*ck : Inside Cambridge Analyticas Plot to Break the World
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'Please please please read Mindf*ck' - Richard DawkinsWhat if you
could peer into the minds of an entire population? What if you
could target the weakest with rumours that only they saw? In 2016,
an obscure British military contractor turned the world upside
down. Funded by a billionaire on a crusade to start his own
far-right insurgency, Cambridge Analytica combined psychological
research with private Facebook data to make an invisible weapon
with the power to change what voters perceived as real. The firm
was created to launch the then unknown Steve Bannon's ideological
assault on America.But as it honed its dark arts in elections from
Trinidad to Nigeria, 24-year-old research director Christopher
Wylie began to see what he and his colleagues were unleashing. He
had heard the disturbing visions of the investors. He saw what CEO
Alexander Nix did behind closed doors.When Britain shocked the
world by voting to leave the EU, Wylie realised it was time to
expose his old associates. The political crime of the century had
just taken place - the weapon had been tested - and nobody knew.
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