Mid-Century Ads. 40th Ed
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Mad for AdsAdvertising for the space age Gleaned from thousands of
images, this book offers the best of American print advertising in
the age of the “Big Idea.” From the height of American consumerism,
bold and colorful campaigns paint a fascinating portrait of the
1950s and ’60s, as concerns about the Cold War gave way to the
carefree booze-and-cigarettes capitalism of the Mad Men
era.Digitally remastered for optimum reproduction quality, the ads
burst with crisp fonts and colors, as well as a sexy sense of
possibility, beguiling their audience to buy everything from guns
to girdles, cars to toothpaste, air travel to home appliances. At
turns startling, amusing and inspiring, this panorama of midcentury
marketing is at once an evocative period piece and a showcase of
design innovation and advertising wit.
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Aktuálna Ø cena knihy Mid-Century Ads. 40th Ed je 26,13 €
Výber kníh autorov
Taschen GmbH ,
Steven Heller
Zobraziť všetky knihy autora
Taschen GmbH,
Steven Heller
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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