Menu Design in America
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Until restaurants became commonplace in the late 1800s, printed
menus for meals were rare commodities reserved for special
occasions. As restaurants proliferated, the menu became more than
just a culinary listing: it was an integral part of eating out, a
clever marketing tool, and a popular keepsake.Menu Designis an
omnibus showcasing the best examples of this graphic art.
Illustrated in vibrant color, this compact volume not only gathers
an extraordinary collection of paper ephemera but serves as a
history of restaurants and dining out in America. Featuring both
covers and interiors, the menus offer an epicurean tour and insight
to more than a hundred years of dining out.An introduction on the
history of menu design by graphic design writerSteven Hellerand
extended captions by culinary historian John Marianiaccompany each
piece throughout the book. Various photographs of restaurants round
out this compendium that will appeal to anyone who enjoys dining
out and its graphic and gastronomic history.
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