Manuals
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Krátky popis
The first comprehensive study of corporate identity design manuals
from the golden era of identity design. In today’s landscape,
designers rely on digital templates to implement brand identities –
fast, accurate and easily updatable, these digital manuals are now
obligatory. But we have lost something in the transition to digital
style guides, and the great printed standards manuals from the
pre-digital era deserve a better fate than to be junked.This
comprehensive study of corporate design manuals from the golden era
of identity design makes a compelling case for their survival and
continued appreciation. The 41 manuals featured have been expertly
photographed, retaining all essential details, and are presented in
a spacious and functional layout, allowing you to fully appreciate
these wonderful examples of sophisticated information design. The
photography is accompanied by a foreword by the late Massimo
Vignelli, an afterword by designer Lance Wyman, and texts from
Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming
(daughter of Allan Fleming, designer of the Canadian National
Railway logo), Greg D’Onofrio and Patricia Belen, alongside
interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke,
Sean Wolcott, Liza Enebeis and John Bateson.
Vývoj ceny
Aktuálna Ø cena knihy Manuals je 114,00 €
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Slovart
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Slovart
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