Logos Redesigned
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Krátky popis
A company's logo is the most important component of its brand
identity. So why would a company ever change its logo? Because
things change -- the competition, the times, even the company
itself. And the company whose logo does not reflect present
realities is at a marketing disadvantage.In this comprehensively
illustrated compendium, David E. Carter shows 200 corporate logo
changes, and then discusses each. You'll see everything from minor
",evolutionary", changes to complete ",revolutionary", changes
where the old logo has been discarded and a totally new one
designed. Examples of the ultimate logo changes -- where a new
corporate name has been adopted -- are also included in this book.
Packed with case studies on logo redesign, it features companies
both large and small, and from a diverse array of industries --
global firms such as Apple Computer, UPS, and Time Warner, as well
as small firms who compete, no less vigorously, in their own
arenas. This essential resource will be invaluable to designers, ad
creatives, marketing people, and corporate executives whose task it
is to keep their firms competitive in this changing world.
Výber kníh autorov
Harper Design International ,
David E. Carter
Zobraziť všetky knihy autora
Harper Design International,
David E. Carter
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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