Leap: How to Thrive in a World Where Everything Can Be Copied
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Krátky popis
Every business faces the existential threat of competitors
producing cheaper copies. Even patent filings, market dominance and
financial resources can't shield them from copycats. So what can we
do--and, what can we learn from companies that have endured and
even prospered for centuries despite copycat competition?In a book
of narrative history and practical strategy, IMD professor of
management and innovation Howard Yu shows that succeeding in
today's marketplace is no longer just a matter of mastering copycat
tactics, companies also need to leap across knowledge disciplines,
and to reimagine how a product is made or a service is
delivered.This proven tactic can protect a company from being
overtaken by new (and often foreign) copycat competitors. Using
riveting case studies of successful leaps and tragic falls, Yu
illustrates five principles to success that span a wide range of
industries, countries, and eras. Learn about how P&,amp,G in
the 19th century made the leap from handcrafted soaps and candles
to mass production of its signature brand Ivory, leaped into the
new fields of consumer psychology and advertising, then leaped
again, at the risk of cannibalizing its core product, into
synthetic detergents and won with Tide in 1946.Learn about how
Novartis and other pharma pioneers stayed ahead by making leaps
from chemistry to microbiology to genomics in drug discovery, and
how forward-thinking companies, including China's largest social
media app--WeChat, Tokyo-based Internet service provider Recruit
Holdings, and Illinois-headquartered John Deere are leaping ahead
by leveraging the emergence of ubiquitous connectivity, the
inexorable rise of intelligent machines, and the rising importance
of managerial creativity. Outlasting competition is difficult,
doing so over decades or a century is nearly impossible--unless one
leaps. Ultimately, Leap is a manifesto for how pioneering companies
can endure and prosper in a world of constant change and inevitable
copycats.
Výber kníh autorov
PublicAffairs ,
Howard Yu
Zobraziť všetky knihy autora
PublicAffairs,
Howard Yu
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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