Invisible Rulers
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Krátky popis
A brilliant, original investigation into the radical shift of power
as invisible rulers create bespoke realities revolutionizing
politics, culture, and society. Anyone who wishes to destroy
legitimate political and social power has a new weapon. It is the
anarchist's dream, a force so shockingly effective that its
destructive power seems limitless.Scientific proof is powerless in
front of it, democratic validity is bulldozed by it, leaders are
humiliated by it. What we used to call influence has become
something violently toxic. Renée DiResta gives us a powerful
original framing to explain how it now shapes public opinion
through a virtual rumor mill of niche propagandists.While they
position themselves as trustworthy ",Davids",, their reach,
influence, and economics make them classic Goliaths, invisible
rulers who create bespoke realities that control the destinies of
millions of people, their work driven by a simple maxim: ",if you
make it trend, you make it true.",By revealing the machinery and
the dynamics of the interplay between influencers, algorithms, and
online crowds, DiResta vividly illustrates the way belief in the
fundamental legitimacy of institutions that make society work is
deliberately undermined. This alternate system for shaping public
opinion, unexamined until now, is rewriting the relationship
between the people and their government in profoundly disturbing
ways. From taking on and defeating California's anti-vaxxers a
decade ago to uncovering the ways that China and Russia target the
American public and our elections, - and now herself a target of
Congressmen Jim Jordan and hyper-partisans of the lunatic fringe -
DiResta has not merely been an observer of the machinery
promulgating the Big Lie and the unyielding culture wars.As
analyst, investigator, and participant, she provides unprecedented
insight into the way influencers shape the opinion and behavior of
massive crowds, with the power to drive those crowds into battle -
while bearing no responsibility for the consequences.
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