Introducing: Visual Identities for Small Businesses&,nbsp,is a
compilation of intelligent corporate designs for small, creative
companies. The diverse work—such as a small run of stationery for a
specialized consultant, the hand-set business cards of a
typographer, or wrapping paper and chalk-boards for a local flower
shop—is thematically united by a fresh attitude and personal
approach that captures the imagination with which the founders
pursue and communicate their business concepts.Reflecting the full
spectrum of today’s most important design trends, the featured
examples make clear that intriguing visual concepts do not depend
on large budget. Rather, the work included
in&,nbsp,Introducing: Visual Identities for Small
Businesses&,nbsp,is a testament to the fact that certain
limitations can be beneficial to coming up with original and
effectively executed creative ideas.
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