Innovating with Impact
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Krátky popis
'In an era where innovation is like oxygen, this is a riveting
read' Gopi Kallayil, Google It is a myth to consider innovation the
domain of the special few inspired by 'eureka!' moments that always
result in brilliant new products. In reality, anyone with the right
tools, traits, and methods has the potential to innovate with
impact, generating profits and even changing the world. In this
engaging guide, top thinkers and entrepreneurs Ted Ladd and
Alessandro Lanteri show how to create innovations that deliver
customer value.Their Innovation Pyramid describes a strategic
process that is rooted in the right cultures and mindsets,
leveraging a range of methods, techniques and themes to reach the
pinnacle of maximum impact. This book is essential reading for
anyone who wants to create, innovate, improve performance, and
ultimately, make a difference. The Economist Edge series: books
that give you the edge, also available, Branding That Means
Business.
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