In House Design Handbook
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Krátky popis
The In-House Design Handbook is a unique practical and
inspirational compendium that places in-house design where as many
as 50 percent of designers work, across a variety of different
industries and market sectors at the centre of professional
excellence. The In-House Design Handbook will inspire and inform
with practical advice, both experienced in-house designers within
every type of company and organisation, and those who do not have
advanced design qualifications (and who learn on the job), but who
are nevertheless responsible for the ways in which their companies
present a design face to the world. The book will address the daily
working environment of the in-house designer, exploring project and
resource management, creative strategies, communication and
presentation skills, and how to raise the perceived value of design
within an organisation. Alongside the practical and inspirational
content will be case studies and comments from successful in-house
teams, plus hints, techniques, and strategies for being creative on
a budget, selling ideas internally, and clinching funding from
purse-string holders.
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