Hybrid Food Retail: Staging the Supermarket for the Experience Economy
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Krátky popis
Online shopping and changing consumer demands radically transform
the food retail industry for the first time since the introduction
of the supermarket in the 1930s. After decades of stagnation, food
retail is currently one of most creative fields for designers,
architects and other professionals developing new formats like bio
food markets, `to go' outlets and pop ups. This handbook prescribes
hybridization - a fusion of supermarket and gastronomy, co-working,
hospitalityor performative formats - as a powerful remedy against
the digital disruption.As a result of a 3-year research with 60
students of retail design at PBSA Dusseldorf and for the first time
in this field, Hybrid Food Retail offers an overview of the
history, an encyclopaedic analysis of the elements and highlights
the emerging trends in the food retail industry.
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