How to Make it as and Advertising
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Krátky popis
This book is aimed at anyone who is considering becoming an
advertising creative, studying to become one, or would like to
become a better one. Written in an entertaining and informative
style, the book explains the diverse set of skills that you need to
make it as an advertising creative above and beyond the ability to
write good adverts, and demonstrates: how to get the best out of
the people you work with, how to present your work to clients, how
to manage your career, even how to start your own agency. Getting a
job as an advertising creative is not easy. This book will teach
you the intangible skills that are essential if you are to get a
job, survive, thrive and ultimately make it big in one of the most
exciting industries on the planet. Includes a foreword by David
Droga, founder of the Droga5 advertising agency in New York, and
one of the hottest names in the world of advertising right now.
Výber kníh autorov
Laurence King ,
Simon Veksner
Zobraziť všetky knihy autora
Laurence King,
Simon Veksner
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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