How Minds Change
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Krátky popis
'In a time when too many minds seem closed, this is a masterful
analysis of what it takes to open them' Adam Grant, author of the
bestselling Think Again 'Optimistic, illuminating and even
inspiring' GuardianAs the world is increasingly polarised, it feels
impossible to change the mind of someone with a conflicting view.
But this book shows that you could be one conversation away from
changing someone's mind about something, maybe a lot of things.
Self-delusion expert and psychology nerd David McRaney sets out to
discover not just what it takes to influence others, but why we
believe in the first place.Along the way he meets a former Westboro
Baptist Church member who was deradicalised on Twitter, goes deep
canvassing to see how quickly people will surrender their
character-defining views, finds a 9/11 Truther who turns his back
on it all, and reveals how, within a few years, half a country can
go from opposing the 'gay agenda' to happily attending same-sex
weddings. Distilling the latest research in psychology and
neuroscience, How Minds Change reveals how beliefs take hold, not
over hundreds of years, but in less than a generation, in less than
a decade, and sometimes in an instant.
Vývoj ceny
Aktuálna Ø cena knihy How Minds Change je 19,22 €
Výber kníh autorov
Oneworld Publications ,
David McRaney
Zobraziť všetky knihy autora
Oneworld Publications,
David McRaney
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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