How Great Ideas Happen
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Krátky popis
Great ideas are all around us, waiting to be discovered. Here's how
to find them. We're used to imagining creativity as a lightbulb
moment - sudden, mysterious, reserved for the gifted few.But what
if ideas aren't conjured from thin air? What if they're discovered
- more like precious artifacts that we unearth and refine?In How
Great Ideas Happen, cognitive scientist George Newman draws on
cutting-edge research to show that creativity isn't magic, it's
method. The most successful innovators don't wait to be struck by
brilliance, their creative process is more like archeology. As
keen-eyed explorers, they scan the terrain, dig with intention,
and, with a little luck, find gold.With vivid examples from the
arts, science, and business, Newman shows how creativity often
comes from discovering what was already there. For example, how
Jackson Pollock tapped into deep patterns in nature to create his
famous ",drip", paintings, how Korean filmmakers created an
entirely new genre by closely studying foreign films, or, how Paul
Simon made Graceland by carefully sifting through previously
recorded material for what he could take away. By revealing the
hidden steps behind breakthrough success, How Great Ideas Happen
uncovers a repeatable method that anyone can follow, reframing
creativity not as a rare gift, but as a universal capacity waiting
to be unlocked through exploration.The creative process is an
adventure of ideas - this book is your guide.
Výber kníh autorov
John Murray Press ,
George Newman
Zobraziť všetky knihy autora
John Murray Press,
George Newman
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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