Hooked
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Krátky popis
NEW YORK TIMES BESTSELLERFrom the #1 New York Times bestselling
author of Salt Sugar Fat comes a ",gripping", (The Wall Street
Journal) expose of how the processed food industry exploits our
evolutionary instincts, the emotions we associate with food, and
legal loopholes in their pursuit of profit over public health.
",The processed food industry has managed to avoid being lumped in
with Big Tobacco-which is why Michael Moss's new book is so
important.",-Charles Duhigg, author of The Power of HabitEveryone
knows how hard it can be to maintain a healthy diet. But what if
some of the decisions we make about what to eat are beyond our
control? Is it possible that food is addictive, like drugs or
alcohol? And to what extent does the food industry know, or care,
about these vulnerabilities? In Hooked, Pulitzer Prize-winning
investigative reporter Michael Moss sets out to answer these
questions and to find the true peril in our food.Moss uses the
latest research on addiction to uncover the shocking ways that
food, in some cases, is even more addictive than alcohol,
cigarettes, and drugs. Our bodies are hardwired for sweets, so food
giants have developed fifty-six types of sugar to add to their
products and ways to exploit our evolutionary preference for fast,
ready-to-eat foods. Moss goes on to show how the processed food
industry -- including major companies like Nestle, Mars, and
Kellogg's -- has not only tried to hide the addictiveness of food
but to actually exploit it.As obesity rates continue to climb,
manufacturers are now claiming to add ingredients that can
effortlessly cure our compulsive eating habits. A gripping account
of the legal battles, insidious marketing campaigns, and
cutting-edge food science that have brought us to our current
public health crisis, Hooked lays out all that the food industry is
doing to exploit and deepen our addictions, and shows us why what
we eat has never mattered more.
Vývoj ceny
Aktuálna Ø cena knihy Hooked je 14,20 €
Výber kníh autorov
WH Allen ,
Michael Moss
Zobraziť všetky knihy autora
WH Allen,
Michael Moss
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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