History of Graphic Design Vol1
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Krátky popis
History is a complex business. Fortunes boom and bust, empires wax
and wane, and change—whether social, political, or
technological—has its winners, its losers, its advocates, and its
enemies. Through all the turbulent passage of time, graphic
design—with its vivid, neat synthesis of image and
idea—has&,nbsp,distilled the spirit of each age.This book
offers a&,nbsp,comprehensive history of graphic design from the
end of the 19th century to the remains of World War II. It traces
the evolution of this creative field from its beginning as poster
design to its further development into advertising, corporate
identity, packaging, and editorial design.
Organized&,nbsp,chronologically, the volume features over 2,500
seminal designs from all over the world, 71 of which are profiled
in detail besides&,nbsp,61 leaders in the field, including
Alphonse Mucha (chocolate advertisements), Edward Johnston (London
Underground logo and typeface), El Lissitzky (constructivist
graphics), Herbert Matter (photomontage travel posters from
Switzerland), Saul Bass (animated opening titles), and A. M.
Cassandre (art deco posters).With his sweeping knowledge of the
field, author&,nbsp,Jens Müller&,nbsp,curates
the&,nbsp,standout designs of each year&,nbsp,alongside a
sidebar of design milestones. Meanwhile, in his introductory
essay,&,nbsp,David Jury&,nbsp,situates graphic design from
its point of origin in early&,nbsp,printing, engraving, and
lithography&,nbsp,to striking creative developments in the 19th
century. Each consecutive decade is then prefaced by
a&,nbsp,succinct overview&,nbsp,as well as
a&,nbsp,stunning visual timeline, offering a vivid display of
the variety of graphic production in each decade as well as
the&,nbsp,global landscape which it at once described and
defined.As we move on from and reflect upon the 20th century, this
staggering collection represents the foundations of what would
influence some of the fastest changing creative fields, and a
long-overdue recognition of the&,nbsp,enormous contribution
graphic design has made to economics, politics, social causes,
arts, media, and the way we see the world.A second volume in
preparation will cover the period from 1960 to today.
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