HAY
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Krátky popis
Welcome to HAY's universe of irresistible, affordable, everyday
design. 'HAY is destined to be an important part of the modern
design canon - not as the result of design theory or design
thinking, but as a result of design doing.' - John Hoke III, Chief
Design Officer, Nike In 2002, husband and wife Rolf and Mette Hay
founded their namesake company and forever changed how the world
perceives Scandinavian design. Born from the duo's desire to make
outstanding design available to all, HAY reimagines functional
objects, turning couches, cutting boards, towels, and toothbrushes
into vibrant items that bring joy to one's daily life.Simple,
stylish, and affordable, HAY's furniture and accessories are a
seamless blend of quality and economy. The brand's deep connections
within the art, food, fashion, and broader cultural communities, as
well as its exuberant use of colour - icy pastels, Memphis primary
colours, rich jewel tones, and vivid near-neons - ensure HAY's
best-selling products including the Mags Sofa, Matin Lamp, About A
Chair, Palissade Collection, and Sowden Accessories Collection
remain one step ahead of the zeitgeist. Published to coincide with
the brand's 20th anniversary, this inspiring visual monograph
explores HAY's origins and astronomical trajectory, including its
close partnership with Herman Miller, its collaborations with an
ever-growing stable of brilliant designers, along with design
companies such as COS, IKEA, and SONOS, and the aesthetic alchemy
that makes HAY's products and retail environments so distinct.The
book features exclusive interviews with five pairs of designers:
Ronan and Erwan Bouroullec, Nipa Doshi and Jonathan Levien, Shane
Schneck and Clara von Zweigbergk (who also designed the book), Fien
Muller and Hannes Van Severen, and Stine Gam and Enrico Fratesi.
Beautifully illustrated with 600 colour images, HAY also includes
an introduction by Kelsey Keith, the editorial director at Herman
Miller, and contributions from Lucy Bourton, Duncan Riches, Emily
Nathan and Tom Morris.
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Phaidon
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