Guidelines and Standards for the Visual Design
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Krátky popis
Almost a quarter of a century after the end of National Socialism
in Germany, Otl Aicher was commissioned to design the “cheerful”
Olympic Games in Munich 1972. He systematically and scientifically
approached this task and liberated visual communication from
national pathos by reducing it to the essential in the Bauhaus
sense: the use. The manual, completed in 1967, con-tains a flexible
system of colors, forms and fonts that enabled Aicher’s team and
partners to “play freely” and saved “unnecessary preparatory work
and time-consuming detailed decisions”.With the use of this kind of
visual gram-mar more than 100 design areas were developed. They
succeeded in creating an extraordinary broad impact of the
appearance and setting new standards for branding and corporate
design. Munich 1972 is still regarded as the most successful design
project of all the Olympic Games.
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