Guerilla Advertising 2
Knihu kúpite v
1 e-shope
od
30,39 €
Ak sa vám po kliknutí na tlačidlo "Do obchodu" nezobrazí stránka knihy vo vybranom e-shope, je potrebné vypnúť AdBlock vo vašom prehliadači pre našu stránku.
Návod na vypnutie je napríklad na adrese https://www.sme.sk/dok/20466299/ako-vypnut-adblock-na-sme-sk-whitelist.
Krátky popis
Advertising is changing fast, in order to hold its own in an
ever-changing media landscape. The traditional channels of TV,
press and poster simply won't reach some target audiences. Instead,
clients demand project-specific solutions involving social media
networks, stunts in public places, street propaganda and more. This
book showcases the varied and inventive tactics that are being used
today by big-name brands, non-profit organizations and individuals
to promote themselves, their ideas and their products. Projects
include: giant afro combs stuck in topiaried shrubs to promote a
play set in a barber shop, an inflatable pig wedged between two
skinny Manhattan buildings to advertise dental floss, musical
grooves in a road, only audible if you drive at the safe limit of
40 mph, street buskers launching a new Oasis album in New York.
Over 70 international campaigns are featured, grouped according to
their approach: Stunts, Street Propaganda, Sneaky Tactics,
Site-specific campaigns and Multi-fronted attacks. (1st edition:
9781856694704)
Výber kníh autorov
Laurence King ,
Gavin Lucas
Zobraziť všetky knihy autora
Laurence King,
Gavin Lucas
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
Naše tipy
