Global Corporate Identity

Name: Global Corporate Identity
Author: Harper Design International

Harper Design International, David E. Carter

Slovart

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Global Corporate Identity 2 is the follow-up to the very successful Global Corporate Identity. In 2003, recognizing a need for awareness of global trends in branding and design, David E. Carter created a new resource to showcase the finest examples of corporate identity from around the world. The book he created, the first volume of Global Corporate Identity, quickly became a must-have reference for businesspersons everywhere. Now, in this next volume, Carter showcases the past year's best corporate design in the categories of: logos, letterheads, package design, complete identity programmes, corporate identity manuals, signage &, environmental graphics, and corporate brochures. Examples featured draw from firms around the world - about 70% from outside the United States - all of which show an awareness to the specific challenges of business design in a multinational community.

Výber kníh autorov Harper Design International , David E. Carter