From Type to Logo
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Krátky popis
When it comes to building a brand, logo design is often one of the
first few important steps in the creative journey. In addition to
encapsulating what the business stands for and making an impactful
first impression upon launch, it has to be instantly recognisable
and stand out amid other similar offerings in an often saturated
market. With so much more competition to contend with today, how
can designers help start-ups and evolving brands put their best
foot forward visually? A key branding element used by many of the
biggest companies around the world, a logotype revolves around a
company's name or initials and features typography as the main
design approach.Often the starting point before it is further
refined into a purely symbolic image or icon, it combines two
distinct design disciplines to differentiate brands from one
another - a process that takes acumen, skill and empathy. FROM TYPE
TO LOGO details some of these processes in a compelling book of
case studies that make an inspiring reference point for budding and
working branding professionals alike.
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Slovart
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Slovart
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