For the Culture
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Krátky popis
From Marcus Collins, strategist to Apple, Nike and Beyonce,
discover the powerful force behind what we buy, what we do, and who
we want to be . . .'Compelling and vivid' - Robert Cialdini, author
of Pre-SuasianWe all try to influence others in our daily lives. We
are all marketers, whether you are a manager motivating your team,
an employee making a big presentation, an activist staging a
protest or a company executive selling the next big thing. In For
the Culture, Marcus Collins argues that the most powerful vehicle
for influencing behaviour is true cultural engagement. To inspire
communities, we first need to think hard about how we appeal to
their values and what we will contribute to their culture.With a
deep perspective based on a century's worth of data, Collins breaks
down the many ways in which culture influences behaviour. Using
captivating stories from his own life as a top marketer - including
spearheading digital strategy for Beyonce, working with iTunes and
Nike+ on their collaboration, and designing ads for McDonalds - he
shows readers how they can do the same. Full of memorable examples,
from 1960s hippy culture to the enduring success of Patagonia, For
the Culture offers the essential tools for creating lasting
engagement and influence.'Some people seem to intuitively 'get it.'
Most do not. Collins articulates 'it' for the rest of us and
provides not just an understanding, but a guide for how to actually
engage and influence culture' - Steve Huffman, co-founder and CEO,
Reddit
Vývoj ceny
Aktuálna Ø cena knihy For the Culture je 15,15 €
Výber kníh autorov
Pan Macmillan ,
Marcus Collins
Zobraziť všetky knihy autora
Pan Macmillan,
Marcus Collins
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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