Flip the Script
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Krátky popis
This book will change the way you think about persuasion, and have
you closing deals in no time. These days, it's just not enough to
make a great pitch. Over decades of being marketed, pitched, sold
(and lied) to, we've grown resistant to sales persuasion.The moment
we feel pressured to buy, we pull away. And if we're told what to
think, our defences go up. That's why Oren Klaff, bestselling
author of Pitch Anything, has devised a new approach to persuasion
based on a simple insight: everyone trusts their own ideas.Instead
of pushing your idea on your buyer, guide them to discover it on
their own and they will get excited about it. They'll buy in and
feel good about the chance to work with you. In Flip the Script,
Klaff breaks down this insight into a series of actionable
steps.You will learn how to:*Achieve Status Alignment: Use a status
tip-off, a strategically placed remark that identifies you as an
insider who can relate to your client's concerns. *Close the
Certainty Gap: Allay your buyer's fears about going into business
with you by delivering a flash roll, proving your expertise in the
domain. *Present Your Idea as Plain Vanilla: Don't overhype your
product as a first-of-its-kind solution.The more you emphasise the
familiar, reliable elements of your product, the easier you make it
for your buyer to say yes. Packed with examples of the long-shot,
often hilarious deals that Klaff has pulled off over the years,
Flip the Script is the most entertaining, informative masterclass
in dealmaking you'll find anywhere. It will transform your approach
to pitching, leaving you fully prepared to raise money, seal deals
and keep your cool in the toughest business situations.
Vývoj ceny
Aktuálna Ø cena knihy Flip the Script je 13,78 €
Výber kníh autorov
Piatkus Books ,
Oren Klaff
Zobraziť všetky knihy autora
Piatkus Books,
Oren Klaff
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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