The internet o ff ers small-business owners and would-be
entrepreneurs a level playing field. As long as you have a product
or service that people want to buy, you can be up and running, and
in business, 24 hours a day if youre online. This book demystifies
the intimidating world of web design, breaking the process down
into easy chunks so that anyone can start work on their store on
Saturday morning and be trading by Sunday night. Experienced expert
Alannah Moore shows the reader where to find the best online tools
for the job, how to create a secure and trustworthy site, how to
turn browsers into customers and customers into repeat business.
Richly illustrated with diagrams and examples of real-life success
stories, this book will let the reader sell more online than they
ever thought was possible.
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